Search Engine Marketing

"It's about results"

Many people assume that a new website will instantly be found by people on search engines. They couldn't be more wrong...

Getting a website designed is similar to going to a a graphic design studio and asking them to design you a glossy brochure. You then ask them to print off a thousand copies. Would you then expect to start getting customer enquiries from that brochure? Not until you've distributed the brochure by whatever means, and they are in the hands of prospective customers.

In web terms, getting a website designed is equivalent to getting your brochure designed and printed. In order to get people to see your website, you need to pull or push visitors to it. This can be done successfully by conventional means, such as newspaper advertising, having the website address printed on your letterheads and business cards. But the real advantage comes when you use online web marketing

Search engine marketing (SEM) can deliver huge numbers of visitors to your website. The important factor to realise is that they should be qualified prospects, i.e. are they looking for your service or product.

The two main sides to search engine marketing are:

Search Engine Optimization and Pay Per Click Campaign Management

The services we offer cover both of these methods, and will generally include some or all of the following:

• In depth Keyword Analysis
• On page Search Engine Optimization
• Participation in Link Building program
• Indexing in all major search engines
• Comprehensive web site statistics
• Submission to Web Directories
• Telephone or email consultancy
• Onsite meetings to discuss strategy and/or progress
• Management of Pay per Click accounts
• Inbound Links from our own web sites for the duration of contract
• Advice on web design and on technical issues
• Ongoing monitoring of search engine positions
• Ongoing content management. (with content provided by you or us)
• On page optimization of all additional content
• Redesign of web site structure initially and, if necessary, after 6 months

The price for this service will vary according to the type of website and it would be impractical to have a fixed fee. We charge an initial optimization fee in order to get your site ready and then an ongoing maintenance fee.

For more detailed information, read Search Engine Optimization and Pay Per Click Campaign Management